Creating a simple Angular SEO service

How to build a simple SEO wrapper for an angular frontend application, without a library ;)


In this article we are going to create a simple SEO service. This service will inject default Meta and Open Graph tags into the head of our application. This will enable social sharing in a serverside or pre-rendered Angular application.

Important: In general you should only use this module when you're using Angular Universal or Scully. Generating Meta tags on the frontend is basically useless as not all Crawlers can render Javascript (SPA) applications.

After reading this post, you could use this code as base for your own seo module.

Before we dive into this we need to know what SEO is. SEO stands for search engine optimization. It is a process of taking steps to help a website or piece of content rank higher on Google. The difference between SEO and paid advertising is that SEO involves “organic” ranking, which means you don’t have to pay.

To make it a bit simpler, search engine optimization means taking a piece of online content and optimizing it so search engines like Google show it towards the top of the page when someone searches for something.

Okay, that is defined, let's get started.

First (If you don't have a project yet) we will generate a new Angular project, use the following command to add one:

ng new demo-simple-seo

We want to keep the project neat and tidy, we are going to use modules. When all the dependencies are installed, and you have your favorite editor open add a new module named seo.

ng g module seo

Your folder structure will look something like this:

 - src
     - app
       - seo 
         - seo.module.ts
       - app.component.ts
       - app.component.html
 - angular.json
 - node_modules/
 - package.json

Within this module we are going to use a Generic InjectionToken, so that we can share the configuration from the root module. But what is a Generic InjectionToken? Angular provides a generic class InjectionToken to help create custom tokens, these are backed by specific types like classes or interfaces. These types enable static type checks and prevents many type-related errors at early stages.

Before we set up the injection token, let's create an interface named src/app/seo/interfaces/seo-config.interface.ts with the following config interface:

export interface ISeoConfig {
  siteName?: string;
  siteUrl?: string;

We have to prevent a circular dependency, so we will create a separate file to hold our injection token. Create the file in the root of the module and name it src/app/seo/inject.ts

import { InjectionToken } from '@angular/core';
import { ISeoConfig } from './interfaces/seo-config.interface';

export const SEO_CONFIG = new InjectionToken<ISeoConfig>('SEO_CONFIG');

Create a new service and name it seo

ng g service seo/services/seo/seo

Update the src/app/seo/seo.module.ts with the following:

import { ModuleWithProviders, NgModule } from '@angular/core';
import { CommonModule } from '@angular/common';
import { ISeoConfig } from "./interfaces/seo-config.interface";
import { SEO_CONFIG } from "./inject";

  imports: [CommonModule]
export class SeoModule {
  public static forRoot(config: ISeoConfig): ModuleWithProviders<SeoModule> {
    return {
      ngModule: SeoModule,
      providers: [{ provide: SEO_CONFIG, useValue: config }],

From this moment we can use the token to import the registered value in the service like in the example below:

  providedIn: 'root',
export class SeoService {
    @Inject(SEO_CONFIG) private config: ISeoConfig) {

Angular provides two useful services, we can inject the Title and Meta service in to our own service.

  @Inject(SEO_CONFIG) private config: ISeoConfig,
  private titleService: Title,
  private metaService: Meta) {

From this point we are creating an update function, this will be the entry of the service. Go ahead and create the next method.

  update(data: ISeoMetaData): void {
import {Inject, Injectable} from '@angular/core';
import {ISeoMetaData} from '../../interfaces/seo-meta.interface';
import {Meta, Title} from "@angular/platform-browser";
import {SEO_CONFIG} from "../../inject";
import {ISeoConfig} from "../../interfaces/seo-config.interface";

  providedIn: 'root',
export class SeoService {

    @Inject(SEO_CONFIG) private config: ISeoConfig,
    private titleService: Title,
    private metaService: Meta) {

  update(data: ISeoMetaData): void {

    if (this.config.siteName) {

  setMetaTag(attr: 'name' | 'property' | 'itemprop', attrValue: string, content?: string | undefined, selector?: string) {
    if (content) {
      this.metaService.updateTag({ [attr]: attrValue, content }, selector);
    } else {

  private setDescription(description?: string): void {
    this.setMetaTag('name', 'description', description);
    this.setMetaTag('name', 'twitter:description', description);
    this.setMetaTag('property', 'og:description', description);
    this.setMetaTag('itemprop', 'description', description, `itemprop='description'`);

  private setType(type?: 'article' | 'website'): void {
    this.setMetaTag('property', 'og:type', type);

  private setKeywords(keywords?: string | string[]) {
    const wordsAsString = keywords instanceof Array ? keywords?.join(',') : keywords;
    this.setMetaTag('name', 'keywords', wordsAsString);

  private setAuthor(author?: string) {
    this.setMetaTag('name', 'author', author);
    this.setMetaTag('name', 'article:author', author);

  private setSiteName(siteName?: string) {
    this.setMetaTag('name', 'og:site_name', siteName);

  private setTitle(title?: string): void {
    if (title) {
    this.setMetaTag('name', 'title', title);
    this.setMetaTag('name', 'twitter:title', title);
    this.setMetaTag('name', 'twitter:image:alt', title);
    this.setMetaTag('property', 'og:title', title);
    this.setMetaTag('property', 'og:image:alt', title);
    this.setMetaTag('itemprop', 'name', title, `itemprop='name'`);


Thank you for reading this post, this was my first article on medium and my blog post. So I hope you liked it.

So the subject was to create a simple seo service for your application. We did that, but for now you have a starter to extend this module.


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